THE ART OF MANAGEMENT LEADING THE MIX PROCESSES OF INTERNAL COMMUNICATION

Mirit Yemini ()
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Mirit Yemini: Alexandru Ioan Cuza University of Iasi

EUFIRE Conference Proceedings Series, 2025, vol. 1, issue 1, 457-464

Abstract: Internal communication has become a formal discipline in modern organizations also due to its proven impact on performance. Today, in the era of digitation and deepening the use of AI tools in organizations, communication is becoming more available and more tailored to organizational audiences. As a result, the scope of communication and internal communication expand. Accordingly, organizations manage a mix of communication channels and tools and refine the definition of the line manager’s role with internal communication. At the same time, the expansion of internal communication can lead to overload and loss of focus, as well as challenge the management ability of leading internal communication. This article presents the findings from a qualitative study that constitutes the first stage of a PhD-level research entitled: “The Relationship between Internal Communication and the Strength of Employees’ Engagement in Companies†. This current study examines the internal communication processes based on data collected through interviews with 7 managers and 7 employees. The study has identified three core themes within internal communication processes: communication skills of line managers, corporate communication, managing multiple communication tools and channels. Each theme illustrates a combination of key categories, i.e., knowledge and idea sharing, direct person-to-person communication. The study highlights the significant role of communication led by line managers, as 56.5% of interviewees used theme referring to their line manager when describing how they received the internal communication. This article highlights the pivotal role of line managers’ managerial communication skills in the delivery of internal communication and, expands knowledge about the required skills.

Keywords: managing internal communication; communication led by line managers; managerial communication skills, digital communication channel (search for similar items in EconPapers)
JEL-codes: D83 M10 M12 M14 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cxa:eu2025:v:1:y:2025:i:1:p:457-464

DOI: 10.47743/eufire-2025-1-35

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