Adaptive Personalization through User Linguistic Style Analysis: A Comprehensive Approach

Raghu K Para ()

Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, 2024, vol. 5, issue 1, 501-512

Abstract: Adaptive or hyper-personalization has become a cornerstone of digital marketing, customer relationship management, and interactive user experiences. While current personalization strategies often depend on demographic data, browsing history, and explicit user feedback, a growing body of research highlights the potentiality of linguistic style analysis to refine, improve and elevate personalization. By evaluating how users naturally communicate—whether it be in formal vs. informal registers, succinct vs. elaborate expressions, or emotive vs. neutral tones—systems can adapt their own communication formats, ultimately increasing brand engagement for businesses and customer satisfaction. This paper provides a comprehensive review of the theoretical foundations, computational methods, and empirical findings related to user linguistic style analysis for hyper-targeted communication. We propose a multidisciplinary framework for analyzing user writing style via computational linguistic techniques, discuss algorithmic combinations to mapping style features to adaptive content formats, and present evidence of the positive impact of style-based and precise personalization on key performance indicators such as brand loyalty, online click-through rates, and customer satisfaction metrics. We conclude by outlining challenges such as data privacy, cross-cultural variability, and real-time deployment constraints, emphasizing directions for future research in adaptive user linguistic analysis.

Keywords: Linguistic Style; Personalization; Adaptive Communication; Brand Engagement; Customer Satisfaction; Computational Linguistics (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:das:njaigs:v:5:y:2024:i:1:p:501-512:id:298

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