Research on the Development Countermeasures in Educational Tourism of Chengdu City from the Perspective of PESTEL Model

Baoliang Dong

European Journal of Business, Economics & Management, 2026, vol. 2, issue 1, 72-82

Abstract: The comprehensive promotion of quality-oriented education is the requirement of China's current economic and social development for primary and secondary education. In the critical period of China's economic development in the next ten years, it is of special significance to vigorously promote the "Study + Travel" model of educational tourism, both from the theoretical and practical level. The paper selects Chengdu of Sichuan province as a "research object" in educational tourism. Through the analysis of a large number of studies related theory both at home and abroad, this paper introduces the basic situation of Chengdu educational tourism research development. This paper expounds and reflects on the current situation of the development of educational tourism in the city, takes "PESTEL" theory from the angle of marketing model, finds out various problems existing in the development of educational tourism, and finally puts forward corresponding suggestions. It is expected to play a certain guiding role in the development of educational tourism in the whole country.

Keywords: PESTEL analysis model; educational tourism; development strategy (search for similar items in EconPapers)
Date: 2026
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