Analyzing the impact of brand resonance on consumer purchase intentions for fast moving consumer goods: an empirical study

R. Chakkaravarthy Kumaresan and S. Chandramohan

Salud, Ciencia y Tecnologia - Serie de Conferencias, 2024, vol. 3, 912

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:confer:v:3:y:2024:i::p:912:id:912

DOI: 10.56294/sctconf2024912

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