Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture

Carlos Alberto Gómez Cano, Verenice Sánchez Castillo and Tulio Andrés Clavijo Gallego

Data and Metadata, 2023, vol. 2, 25

Abstract: Introduction: netnography is a research method that has emerged in response to the growing popularity of online communication and social networks. Aim: to analyze communication patterns about netnography in the Scopus database. Methods: a bibliometric study was conducted in the Scopus database on netnography. The analysis was conducted globally, by country, and by institution. Results: a total of 11173 documents and 2213 authors were recovered. 35,1 % of the documents were open access. The global field-weighted citation impact was 1,27. the most productive ones in the following order: United Kingdom (275 documents), United States (223 documents), Australia (165 documents), Brazil (100 documents), and France (83 documents). Conclusions: the results show that netnography is an emerging area of research, with a wide geographic and thematic diversity, that has experienced steady growth in recent years and is being explored in a variety of contexts, from market research to the analysis of social dynamics online

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dbk:datame:v:2:y:2023:i::p:25:id:1056294dm202325

DOI: 10.56294/dm202325

Access Statistics for this article

More articles in Data and Metadata from AG Editor
Bibliographic data for series maintained by Javier Gonzalez-Argote ().