Choloflix: new consumer market on VOD platforms for Ecuadorian cinema

Franklin Eduardo Falconí Suarez and Dayanna Yulissa Gallardo Espín

Data and Metadata, 2024, vol. 3, .212

Abstract: Choloflix has modernized and promoted the film industry in Ecuador. Since its appearance in 2020 during the mandatory confinement in the country due to the Covid-19 virus, it has been presented as an entertainment industry focused on the exhibition of purely Ecuadorian audiovisual content, managing to enter the Netflix consumer market and creating a new consumption square. This article proposes a comparative analysis of consumption between the VOD platforms Netflix and Choloflix, through instruments that allow to qualify and quantify consumption trends

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:datame:v:3:y:2024:i::p:.212:id:1056294dm2024212

DOI: 10.56294/dm2024.212

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