Stakeholder trust and metaverse corporate social responsibility communication: a strategic analysis of Nigerian consumer goods firms

Samuel Ughulu Ehimen, Joy Ochuko Edheku, Okwoma Augustine Akpojevwa, Ajueyitse Martins Otuedon, Prince Efanimjor, Festus Elugom Ubogu, Victoria Omenebele Kaizar and Samuel Ejiro Uwhejevwe-Togbolo

EthAIca: Journal of Ethics, AI and Critical Analysis, 2025, vol. 4, 165

Abstract: The study examine stakeholder trust and Metaverse CSR communication: a strategic analysis of nigerian consumer goods firms. Metaverse is agreed to be insistent and communicating virtual environment that offers firms a novel platform to disclose their corporate social responsibility (CSR) initiatives in such a way that is transparent, engaging, and emotionally resonant. The theoretical reinforcement of this study is drawn from stakeholder theory and signaling theory. The study acknowledged that the rise of immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) has transformed how firms communicate their CSR initiatives to their stakeholders. Thus, digital transparency in Nigeria CG sector has become a strategic imperative, motivated by investor expectations, regulatory improvements, and consumer demand for ethical responsibility. The study concluded that Immersive CSR communication in the Metaverse has significantly influence stakeholder trust and firm level performance of Nigerian CG firms as indicated in the study. Through the integration of stakeholder theory and signaling theory, the study demonstrated that transparency, interactivity, and ethical engagement through the digital platforms has foster deeper relationships between customers, investors, and regulators. The study also accentuate that immersive technologies did not only improve brand authenticity and accountability but also serve as strategic outfits for market variation.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:ethaic:v:4:y:2025:i::p:165:id:165

DOI: 10.56294/ai2025165

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