Analyzing the Impact of Digital Health Communication on Patient Engagement and Treatment Adherence

Uma Bhardwaj, Malathi. H, Vinima Gambhir, Aurolipy Das, Rapaka Sudhir, Ashmeet Kaur and Anoop Dev

Seminars in Medical Writing and Education, 2024, vol. 3, 492

Abstract: Modern healthcare systems now strongly rely on digital health communication to get patients more engaged in their treatment and assist them to stay with their prescriptions. Healthcare professionals may now have more tailored and continuous interactions with their patients since so many individuals use mobile applications, telemedicine systems, and digital health data. With an eye on how technology-based solutions can enable patients to follow their treatment regimens for chronic illnesses and preventative care, this paper investigates how digital health communication influences patient engagement and treatment commitment. This paper examines how well various digital communication technologies text systems, notes, video chats, real-time tracking help patients and medical professionals interact with one another. The research also examines how successfully digital health technologies enable individuals to follow their treatments as well as how their behaviour, drive, and overall pleasure in regard to care. This paper uses a lot of current research, polls, and case studies to find the main things that make digital communication work in healthcare. These are ease of use, accessibility, perceived value, and trust in technology. The results show that digital health communication makes patients more interested by giving them personalised material, letting them connect with healthcare professionals at the right time, and giving them more chances to learn. Digital platforms have also been shown to help people stick with their treatments by reminding them, tracking their progress, and letting healthcare workers offer real-time support when they are used with personalised treatment plans. Even though there are benefits, there are still big problems that need to be fixed, like not knowing how to use technology, worries about privacy, and unequal access to digital tools.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:medicw:v:3:y:2024:i::p:492:id:492

DOI: 10.56294/mw2024492

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