Determination of the global synthetic index of competitiveness of the Travel agency Havanatur S.A

Sandro Felipe Acosta Mesa, Dariel Armstrong Zulueta and Beisayda Moreno Aponte

SCT Proceedings in Interdisciplinary Insights and Innovations, 2023, vol. 1, 10.56294/piii202322

Abstract: An increasingly globalized world brings with it more intense competition, as well as growing trade and investment flows. In the moments of tension that the tourism sector is experiencing after COVID-19, the formulation of business strategies based on competitiveness is essential. However, in travel agencies studies of this type are the rarest. The negative impact of the non-evaluation of competitiveness in the incoming travel agencies that make up the OSDE Viajes Cuba is shown. To solve this problem, the objective was set: Determine the Global Synthetic Competitiveness Index of the travel agency Havanatur S.A. The applied methodology consists of three phases and six stages, for the identification of the most suitable procedure, composed of dimensions and indicators, statistical methods, logical scheme for calculating the competitiveness index. This allowed us to reach the following the chosen procedure could be perfected; The determination of the Synthetic Competitiveness Indices showed the current situation of the agencies under study; It allowed the comparison by dimensions and indicators with other agencies, as well as the determination of the main factors that affect their competitiveness as tourism companies.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dbk:procee:v:1:y:2023:i::p:1056294piii202322:id:1056294piii202322

Access Statistics for this article

More articles in SCT Proceedings in Interdisciplinary Insights and Innovations from AG Editor (Argentina)
Bibliographic data for series maintained by Javier Gonzalez-Argote ().