Contributions of artificial intelligence to the customer service area

Edgar Esteban Sanabria Rodríguez and Wilson Javier Frade Barreto

SCT Proceedings in Interdisciplinary Insights and Innovations, 2024, vol. 2, 10.56294/piii2024346

Abstract: Artificial intelligence has gained considerable recognition in recent years, standing out for its ability to transform both industries and society today. Given its importance, many companies have decided to implement this tool in the field of customer service. The objective of this study is to analyze artificial intelligence strategies focused on customer service and retention in the business sector in recent years. In this framework, research was conducted using the PRISMA methodology to explore the various contributions that artificial intelligence brings to customer service areas. A systematic review of the literature in primary sources was carried out. The choice of this methodology made it possible to examine the documented advances of artificial intelligence in the last three years. The results obtained reveal that artificial intelligence contributes significantly to improve efficiency, quality and customer satisfaction, thanks to its wide variety of functions and self-management capabilities.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dbk:procee:v:2:y:2024:i::p:1056294piii2024346:id:1056294piii2024346

Access Statistics for this article

More articles in SCT Proceedings in Interdisciplinary Insights and Innovations from AG Editor (Argentina)
Bibliographic data for series maintained by Javier Gonzalez-Argote ().