Technological Determinants of Compelling Consumer Information-Seeking Experiences in the Online Medium

Alina Lazoc

Quaestus Multidisciplinary Research Journal, 2013, vol. 1, issue 3, 13-22

Abstract: Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of creating extraordinary information-seeking experiences both for consumers preparing to make buying decisions and for those looking for information gathering as a source of entertainment. We propose an in-depth analysis of the online navigation systems’ design features and their influence on consumers’ emotional and cognitive involvement in information-seeking tasks, as they have been previously conceptualized and empirically tested by online flow research.

Keywords: Information seeking behaviors; navigation systems; interactivity; usability; flow experience (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:dcc:journl:v:1:y:2013:i:3:p:13-22

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