Brand Proliferation is Useless to Deter Entry

Masahiro Ashiya ()

ISER Discussion Paper from Institute of Social and Economic Research, The University of Osaka

Abstract: This paper considers an incumbent firm that is faced with a potential entrant in a vertically differentiated market. It demonstrates than an incumbent firm cannot prevent entry through product proliferation because of a commitment problem.

Date: 1999-01
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Persistent link: https://EconPapers.repec.org/RePEc:dpr:wpaper:0476

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