Research concerning the need of capitalizing on the material resources in sports marketing

Laurentiu Gabriel Talaghir (), Victoria Gheonea () and Gabriel Marian Manolache ()
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Laurentiu Gabriel Talaghir: “Dunarea de Jos” University Galati
Victoria Gheonea: “Dunarea de Jos” University Galati
Gabriel Marian Manolache: “Dunarea de Jos” University Galati

EuroEconomica, 2010, issue 25, 25-34

Abstract: This dissertation is trying to increase awareness regarding the unexploited material resources that the Faculty of Physical Education and Sports owns. In the context of the increased interest in practicing sports, a better utilization would determine significant financial benefits

Keywords: movement activities; sports facilities; financial resources; additional revenues; sports marketing (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:dug:journl:y:2010:i:25:p:25-34

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