Diffusion Theory

Alima Aimurzayeva ()
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Alima Aimurzayeva: Uluslararası Türk Kazak H.A.Yesevi Üniversitesi

Eurasian Business & Economics Journal, 2015, vol. 3, issue 3, 37-42

Abstract: The main objective of this paper is to investigate the relationship of diffusion of innovation theory characteristics with marketing strategies and global consumer values on the rapid adoption of a high technology product. A literature review is provided on diffusion theory and the characteristics which impact rate of new product adoption. Research is also presented on the influence of cultural values on consumer behavior and adoption of high technology products and services.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eas:buseco:v:3:y:2015:i:3:p:37-42

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