Dynamics of Banking Technology Adoption: An Application to Internet Banking

Yoonhee Chang

No 41, Royal Economic Society Annual Conference 2003 from Royal Economic Society

Abstract: This paper is concerned with examining behaviour of firms (banks) and consumers (banks' customers) in the event of a new technology (internet banking) introduction. The determinants of consumer adoption of internet banking are characterised using survey data from Korea in both static and dynamic framework. I find evidence that adoption of internet banking is influenced by sex, age, marital status, degree of exposure to internet banking, and the characteristics of the banks. A duration analysis shows no evidence of first mover advantage (order effects) in internet banking whilst the largest bank (rank effects) in commercial banking remains dominant in internet banking. The results imply that the internet banking adoption is dominated by social norm effects.

Keywords: internet banking; technology adoption; first-mover advantage; pre-emption; social norm (search for similar items in EconPapers)
JEL-codes: D80 G21 G28 L00 O33 (search for similar items in EconPapers)
Date: 2003-06-04
New Economics Papers: this item is included in nep-cfn, nep-ino and nep-net
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Citations: View citations in EconPapers (13)

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Related works:
Working Paper: Dynamics of Banking Technology Adoption: An Application to Internet Banking (2003)
Working Paper: DYNAMICS OF BANKING TECHNOLOGY ADOPTION: AN APPLICATION TO INTERNET BANKING (2003)
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