Passengers' Willingness to Pay for Carbon Offsetting in Thailand's Aviation Sector: Evidence from Full-Service Airlines

Jakkawat Laphet (), Sukit Amnuaycheewa () and Duangrat Tandamrong ()
Additional contact information
Jakkawat Laphet: College of Aviation Tourism and Hospitality, Sripatum University, Khon Kaen, 40000, Thailand,
Sukit Amnuaycheewa: Factulty of Logistics, Burapha University, Chonburi 20131, Thailand,
Duangrat Tandamrong: Mahasarakham Business School, Mahasarakham University, Mahasarakham, 44150, Thailand.

International Journal of Energy Economics and Policy, 2026, vol. 16, issue 2, 1072-1082

Abstract: This study investigates passengers' willingness to pay for carbon offsetting within Thailand's aviation sector, with a focus on full-service airlines. Employing a quantitative methodology, a structured questionnaire was distributed to 400 passengers, and data were analyzed using Structural Equation Modeling (SEM). The results indicate that greater environmental knowledge and concern significantly increase the willingness to pay, with an average rate of 85.97%. Additionally, passengers who have a strong connection to nature and hold positive environmental attitudes are more likely to sup-port carbon offset programs. Key recommendations include enhancing environmental awareness through targeted educational campaigns, providing transparent information about offset options, establishing effective communication channels, and collaborating with environmental organizations. By implementing these strategies, airlines can im-prove passenger engagement in sustainability initiatives, encourage responsible travel behaviors, and support the long-term sustainability of the aviation industry.

Keywords: Planning; Development Strategies; Carbon Credits Offsetting; Passengers? Willingness to Pay; Sustainable Air Travel (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://econjournals.com/index.php/ijeep/article/download/22912/9861 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ2:v:16:y:2026:i:2:id:22912

Ordering information: This journal article can be ordered from
https://econjournals.com/index.php/ijeep

DOI: 10.32479/ijeep.22912

Access Statistics for this article

More articles in International Journal of Energy Economics and Policy from International Journal of Energy Economics and Policy
Bibliographic data for series maintained by Monica Sinhat ().