A fine-tuned tourism-specific generative AI concept

Cathy H.C. Hsu, Guoxiong Tan and Bela Stantic

Annals of Tourism Research, 2024, vol. 104, issue C

Abstract: •Generative AI could enhance tourist experience and business performance.•Shortcomings of generative AI include quality of data and accuracy of output.•A tourism-specific generative AI concept with multistakeholder datasets is proposed.•Preliminary finetuning of a Large Language Model shows encouraging results.

Keywords: Generative AI; Large language model; ChatGPT; Fine-tuning; AI ethics (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:104:y:2024:i:c:s0160738323001962

DOI: 10.1016/j.annals.2023.103723

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