Determination as a new indicator of conative loyalty

Suh-hee Choi, Lu, Ying (Tracy) and Liping A. Cai

Annals of Tourism Research, 2015, vol. 51, issue C, 51-53

Abstract: •We propose determination as a new way to measure conative loyalty.•The degrees of intention tend to be higher than those of determination.•The differences between intention and determination decrease by temporal increase.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:51:y:2015:i:c:p:51-53

DOI: 10.1016/j.annals.2014.11.009

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