Examining tourists’ loyalty toward cultural quarters

Annie Chen, Norman Peng and Kuang-peng Hung

Annals of Tourism Research, 2015, vol. 51, issue C, 59-63

Abstract: •This paper examines tourists’ loyalty toward cultural quarters.•A model of the symbolic consumption of tourism destination brands is used.•Self-congruence affects tourists’ loyalty.•Brand identification does not affect loyalty.•Lifestyle-congruence affects tourists’ loyalty.

Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:51:y:2015:i:c:p:59-63

DOI: 10.1016/j.annals.2015.01.004

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