Place branding performances in tourist local food shops

Chiara Rabbiosi

Annals of Tourism Research, 2016, vol. 60, issue C, 154-168

Abstract: This article adopts a performative approach to analysing encounters between tourists, retailers, objects, architectures, detailing the communication devices inherent in bringing “to life” a thematic selection of a place’s multiple identities to promote tourism. It draws on integrated interpretations of performative approaches, illustrating them relative to the place branding enacted at local food & wine shops to address tourists visiting Verucchio, Italy. The study contributes to the literature on tourism by proposing the concept of performative place branding, enabling a more creative, hybrid, and open-ended consideration of the relationship between tourist places and place branding. This contrasts with the “top-down” logic employed in previous studies and policies for promoting tourist destinations.

Keywords: Performativity; Place branding; Food; Cultural heritage; Retail; Italy (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738316300901
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:60:y:2016:i:c:p:154-168

DOI: 10.1016/j.annals.2016.07.002

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().