Social media advertising and macroeconomic expectations: Evidence from Meta

Cody Couture and Ann Owen

Economics Letters, 2025, vol. 255, issue C

Abstract: We examine the relationship between social media advertising and macroeconomic expectations. We find evidence that social media advertising targeting results in heterogeneous exposure to sentiment and economic issues by demographic. In addition, we find evidence that social media advertising affects beliefs about the macroeconomy, particularly inflation expectations, although this result is driven by women between 35 and 44 years of age.

Keywords: Consumer sentiment; Social media; Advertising; Inflation expectations; Facebook (search for similar items in EconPapers)
JEL-codes: E30 E70 M37 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0165176525004136
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:255:y:2025:i:c:s0165176525004136

DOI: 10.1016/j.econlet.2025.112576

Access Statistics for this article

Economics Letters is currently edited by Economics Letters Editorial Office

More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().