Too many attributes: A test of the validity of combining discrete-choice and best–worst scaling data
Jing Zhang,
F. Reed Johnson,
Ateesha F. Mohamed and
A. Brett Hauber
Journal of choice modelling, 2015, vol. 15, issue C, 1-13
Abstract:
Best-practice guidelines for stated-preference methods suggest there is a limit to the number of attributes respondents can reliably evaluate. This study explores a cost-effective solution to combining elicitation formats from a single study to obtain more preference information from a given sample while limiting respondents’ cognitive burden.
Keywords: Discrete choice experiments; Choice-format conjoint analysis; Best–worst scaling; Patient preferences; Data enrichment (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (7)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:15:y:2015:i:c:p:1-13
DOI: 10.1016/j.jocm.2014.12.001
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