A practical approach to designing partial-profile choice experiments with two alternatives for estimating main effects and interactions of many two-level attributes

Heiko Großmann

Journal of choice modelling, 2019, vol. 32, issue C, -

Abstract: A method is presented which facilitates the practical construction of designs for stated choice experiments in which the choice sets are pairs of partial profiles and where, for a potentially large number of two-level attributes, the main effects and two-factor interactions are to be estimated. Although partly heuristic, the approach has a sound theoretical basis and can be used to generate utility-neutral designs for the multinomial logit model which possess a high statistical efficiency. Applying the method neither requires expert knowledge of design theory nor specialized software and is illustrated with several examples.

Keywords: Choice experiments; Experimental design; Multinomial logit model; Partial profiles (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:32:y:2019:i:c:1

DOI: 10.1016/j.jocm.2018.04.001

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