The impact of public health initiatives on sportswear companies

Xiwen Xu, Teng Zhang, Fan Xu and Sihang Deng

Finance Research Letters, 2025, vol. 74, issue C

Abstract: This paper analyzes the impact of the public health initiative "Healthy China Initiative"(HCI) on sportswear brands based on data from listed sportswear companies in China. The results indicate that the initiative enhances the performance of listed sportswear firms. Heterogeneity analysis reveals that its positive effects are mainly observed firms in the eastern, western, and northeastern regions. This study enriches the literature in the field and expands the research perspective by integrating macro- and micro-level analyses, and therefore offers insights for enhancing operational efficiency of China's sportswear market.

Keywords: Healthy China; Sportswear brands; PSM-DID model (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1544612324017379
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:74:y:2025:i:c:s1544612324017379

DOI: 10.1016/j.frl.2024.106708

Access Statistics for this article

Finance Research Letters is currently edited by R. Gençay

More articles in Finance Research Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().