The green premium: How environmental consciousness elevates crowdfunding success

Francesco Appio, Tarik Bazgour, Federico Platania and Celina Toscano Hernandez

Finance Research Letters, 2025, vol. 74, issue C

Abstract: This study investigates the impact of environmental orientation on the success of crowdfunding projects, using a comprehensive dataset from Kickstarter. By examining environmental keywords, geographic distribution of backers, and other project characteristics, we find that environmentally oriented projects achieve significantly higher success rates and funding levels. Notably, while sustainability plays a critical role in attracting backers, the combined effect of environmental orientation and a majority of US backers moderates this success. These findings underscore the importance of integrating environmental themes into crowdfunding campaigns and highlight the necessity for tailored strategies that account for geographic preferences.

Keywords: Crowdfunding; Sustainability; Environmental; Kickstarter; Funding success (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:74:y:2025:i:c:s154461232500008x

DOI: 10.1016/j.frl.2025.106743

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