Intermediary roles of box office earnings and leading actor influences on the relationship between box office buzz and stock price fluctuations

Lingjuan Liu, Weina Qin, Huangang Zheng and Wei Liu

Finance Research Letters, 2025, vol. 79, issue C

Abstract: Using domestic movie data from 2013 to 2022, this study explores the relationship between box office word of mouth (WOM) and stock price volatility. Findings reveal that box office WOM significantly positive affects stock volatility. Notably, the impact of box office WOM on stock prices differentiates blockbuster movies from regular ones. Box office revenue plays a crucial mediating role in the impact of box office WOM on stock price volatility, while the leading actor factor (the total number of Twitter followers for the two main actors in a film) significantly enhances the positive effect of box office WOM on stock prices.

Keywords: Box office word of mouth; Market capitalization; Stock volatility; Box office earnings; Actor factor (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1544612325005689
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:79:y:2025:i:c:s1544612325005689

DOI: 10.1016/j.frl.2025.107305

Access Statistics for this article

Finance Research Letters is currently edited by R. Gençay

More articles in Finance Research Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().