Restricting unhealthy food sponsorship: Attitudes of the sporting community

Bridget Kelly, Louise A. Baur, Adrian E. Bauman, Lesley King, Kathy Chapman and Ben J. Smith

Health Policy, 2012, vol. 104, issue 3, 288-295

Abstract: Sponsorship is recognised as a significant marketing tool and restricting unhealthy food sponsorship of children's sport has been recommended by leading health agencies as a contribution towards preventing childhood obesity. This study aimed to determine the junior sporting community's support for policy interventions to restrict unhealthy food sponsorship.

Keywords: Food; Beverages; Child; Marketing; Sports (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:hepoli:v:104:y:2012:i:3:p:288-295

DOI: 10.1016/j.healthpol.2011.10.004

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