The relationship between imports and marketing skills improvements in a developing country

C. P. Rao, Hudson C. Nwakanma and David L. Kurtz

International Business Review, 1995, vol. 4, issue 1, 1-17

Abstract: Literature dealing with trade and development and marketing and development is quite extensive. However, research devoted to how trade impacts a nation's marketing development is limited. In this study, the hypothesis that import trade can be a conduit for the development of marketing management practices at the micro level has been tested in the context of the Nigerian economic environment. The empirical data relating to the Nigerian imports and their impact on indigenous marketing management practices indicated that import trade could be a potential means for improving and developing marketing management practices in developing countries.

Keywords: Developing; Countries; Imports; Marketing (search for similar items in EconPapers)
Date: 1995
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/096959319400028K
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:iburev:v:4:y:1995:i:1:p:1-17

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/133/bibliographic
http://www.elsevier. ... me/133/bibliographic

Access Statistics for this article

International Business Review is currently edited by P. Ghauri

More articles in International Business Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().