The role of feedback in changing organizational routine: A case study of Haier, China

Chen, Jing (Elaine), Tao Hua Ouyang and Shan L. Pan

International Journal of Information Management, 2013, vol. 33, issue 6, 971-974

Abstract: The ability to change organizational routines according to the need of organizational transformation is difficult to achieve, but increasingly vital for an organization to survive in a highly turbulent business environment. However, despite fruitful research on organizational routines, how routines evolve through feedback remains unclear. This study aims to investigate the role of feedback in routine changes by examining a case study of Haier, the largest home appliance manufacturer in the world. The findings of this case show that feedback of a routine plays a critical role in routine changes. It highlights that feedback helps an organization to make sense of its behavior patterns and evaluate these patterns properly, which enable the organizations to better initiate and advocate routine changes that are necessary for a successful organizational transformation. Further, this case shows the importance of leveraging IT in managing routine changes.

Keywords: Organizational routine; Feedback; Order distribution; Routine change; Organizational transformation (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:33:y:2013:i:6:p:971-974

DOI: 10.1016/j.ijinfomgt.2013.09.002

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