Going international without going international: multinational virtual teams

Stefaan Van Ryssen and Susan Hayes Godar

Journal of International Management, 2000, vol. 6, issue 1, 49-60

Abstract: This case study of a multinational virtual team project tells how students have collaborated to write a paper in country dyads. Spanning our experience over five semesters, the paper shows how students can participate in an actual cross-cultural learning alliance within the normal curriculum. In this project, students are partnered with students from another country and jointly analyze the marketing of a product in the two countries. Communicating by E-mail and the Web, they work together in virtual teams to complete this task. Analyzing the benefits--and the problems--such collaborative efforts present for our students, we offer suggestions for professors who might like to design and administer a similar project. We find that the effectiveness of such projects is dependent on the professor/instructor's ability to help students overcome barriers to successful intercultural communications, not on mastery of technology.

Keywords: Multinational; virtual; teams; Student; collaboration; Undergraduate; education; International; marketing (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (7)

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