Traveler perceptions and airline choice: A multivariate probit approach

Christina P. Milioti, Matthew G. Karlaftis and Eleni Akkogiounoglou

Journal of Air Transport Management, 2015, vol. 49, issue C, 46-52

Abstract: We investigate the factors that affect passenger decisions regarding airline choice. Three Multivariate Probit (MP) models are developed to analyze data for a sample of 853 respondents. This methodology allows for modeling the simultaneous, yet separate, consideration of airline choice determinants. Fare, safety and reliability, and friendly-and-helpful staff during flight are the most important determinants of airline choice. In-flight entertainment and frequent flyer program are considered to be less important. Results clearly depict differences in the significance of these factors among passengers with different socio-demographic and trip characteristics.

Keywords: Multivariate probit model; Airline choice determinants (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:49:y:2015:i:c:p:46-52

DOI: 10.1016/j.jairtraman.2015.08.001

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