Willingness to pay for preferred seat selection on UK domestic flights

Adam Rouncivell, Andrew J. Timmis and Stephen G. Ison

Journal of Air Transport Management, 2018, vol. 70, issue C, 57-61

Abstract: This study employs a stated preference method to elicit and explore customer willingness to pay for airline ancillary products, specifically seat selection fees. Bivariate correlations are used to investigate linkages between passenger attributes and opinions with stated values for seat selection under a range of scenarios on UK domestic services.

Keywords: Willingness to pay; Ancillary revenue; Revenue management; Airlines; Stated preference; Seat selection (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:70:y:2018:i:c:p:57-61

DOI: 10.1016/j.jairtraman.2018.04.018

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