Dynamic Pricing for Residential Electric Customers: A Ratepayer Advocate's Perspective

Stefanie A. Brand

The Electricity Journal, 2010, vol. 23, issue 6, 50-55

Abstract: New Jersey's Rate Counsel urges that the consideration of alternative pricing mechanisms aimed at encouraging a reduction or shift in residential electricity usage include recognition of the needs and wishes of consumers. Without consumer buy-in, any such pricing mechanisms will fail. To achieve the desired goals, customers must be able to understand and react to the pricing signals.

Date: 2010
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