Modelling multibrand consumption

C Firer

Omega, 1985, vol. 13, issue 4, 285-294

Abstract: In this article a model for the multibrand consumption of fast moving non-durable consumer goods is presented. The model is derived by the mixing of a multinomial distribution (representing the brand consumption probabilities of an individual household) with the continuous multivariate Beta (Dirichlet) distribution (which allows for differences between households). The core of the analysis involves the use of complete bivariate tables. The model is shown to provide an adequate representation of a set of consumption data and to satisfactorily estimate the various brand market shares.

Date: 1985
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0305-0483(85)90026-X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jomega:v:13:y:1985:i:4:p:285-294

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

Access Statistics for this article

Omega is currently edited by B. Lev

More articles in Omega from Elsevier
Bibliographic data for series maintained by Catherine Liu ().