From the net to the plate

J. K. McElroy

Marine Policy, 1983, vol. 7, issue 4, 314-317

Abstract: Of major concern to the UK fishing industry at present is how UK-caught fish may be marketed more effectively. This depends principally upon the objective of the marketing exercise. With respect to export markets, the principal objective is to get the catch sold for a realistic price. Where the export market is the principal outlet for the catch, it is argued that the floor price set by the EEC needs to reflect the world market price. Where the catch is to be sold on the home market, the objective is to increase the consumption of fresh fish, with the UK fisherman attempting to become the preferred supplier. This is the current policy of the Sea Fish Industry Authority (SFIA).

Date: 1983
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