Cases in Marketing Financial Services

Edited by Christine Ennew, Trevor Watkins and Mike Wright

in Elsevier Monographs from Elsevier, currently edited by Candice Janco

Abstract: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Keywords: business development; customer orientation; marketing strategies; advertising; public relations (search for similar items in EconPapers)
Date: 1993 Originally published 1993-03-11.
Edition: 1
ISBN: 978-0-7506-0661-5
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