The name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols

Naomi Baer, Erica Barry and Gary Smith

The Quarterly Review of Economics and Finance, 2020, vol. 76, issue C, 410-413

Abstract: A BABY, a GEEK, and a COW all walk into a bar looking for some BEER and VINO. What happens next? They all beat the market. Head, Smith, and Wilson (2009) (the “2009 Study”) found that a portfolio of stocks with clever ticker symbols beat the market by a substantial margin during the years 1984–2005.

Keywords: Ticker symbols; Efficient market hypothesis (search for similar items in EconPapers)
Date: 2020
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Working Paper: The Name Game: The Importance of Resourcefulness, Ruses, and Recall in Stock Ticker Symbols (2019)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:quaeco:v:76:y:2020:i:c:p:410-413

DOI: 10.1016/j.qref.2019.09.002

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