 Shaping food safety perceptions: The influence of informational nudgesKofi Britwum and Amalia Yiannaka Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2019, vol. 81, issue C, 139-151 Abstract: The study examines the influence, and potential confluence, of message framing and issue involvement on consumer food safety perceptions. We assess the impact of gain and loss-framed messages and issue involvement on perceptions of two food safety enhancing technologies, cattle vaccines against E. coli and direct-fed microbials. A survey with six information treatments was developed. Empirical results show that both loss-framed and gain-framed messages were persuasive in influencing safety perceptions of the two technologies under low issue involvement. Under high issue involvement, however, only the loss-framed message influenced consumers’ safety perceptions. High issue involvement also heightened concerns about foodborne infections. Keywords: E. coli bacteria; Food safety; Gain and loss message framing; Issue involvement; Risk perceptions (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:81:y:2019:i:c:p:139-151 DOI: 10.1016/j.socec.2019.06.007 Access Statistics for this article Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier |
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