Sanitation marketing: A systematic review and theoretical critique using the capability approach

D.J. Barrington, S. Sridharan, K.F. Shields, S.G. Saunders, R.T. Souter and J. Bartram

Social Science & Medicine, 2017, vol. 194, issue C, 128-134

Abstract: Sanitation is a human right that benefits health. As such, technical and behavioural interventions are widely implemented to increase the number of people using sanitation facilities. These include sanitation marketing interventions (SMIs), in which external support agencies (ESAs) use a hybrid of commercial and social marketing tools to increase supply of, and demand for, sanitation products and services. However, there is little critical discourse on SMIs, or independent rigorous analysis on whether they increase or reduce well-being. Most available information is from ESAs about their own SMI implementation.

Keywords: Well-being; WaSH; Human right; Dignity; Status; Consumption (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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DOI: 10.1016/j.socscimed.2017.10.021

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