Children's conformity to social norms to eat healthy: A developmental perspective

Haiming Hang, Iain Davies and Jennifer Schüring

Social Science & Medicine, 2020, vol. 244, issue C

Abstract: Previous studies suggest injunctive norms (prompts of what people ought to do) are stronger predictors of healthy eating intentions, whereas descriptive norms (prompts of what people are doing) are stronger predictors of healthy eating behaviors. However, previous research provides little insight into why different norms influence children's health intentions and behaviors differently. In addition, no research has explored developmental differences in children's conformity to, or rejection of, different types of social normative influence. Thus, this paper adopts a developmental perspective to understand why children conform differently to descriptive and injunctive norm messaging on healthy eating.

Keywords: Germany; Children; Healthy psychology; Food; Social norms; Experimental studies (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1016/j.socscimed.2019.112666

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