Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial

Helen Dixon, Maree Scully, Melanie Wakefield, Bridget Kelly, Simone Pettigrew, Kathy Chapman and Jeff Niederdeppe

Social Science & Medicine, 2020, vol. 266, issue C

Abstract: Unhealthy, energy-dense nutrient-poor foods and beverages are heavily promoted through sport sponsorship. This naturalistic trial assessed whether exposing young adult spectators to various types of counter-advertising (CA) before watching an unhealthy food sponsored elite sporting event could diminish sponsorship effects and increase support for restrictions on sponsorship.

Keywords: Australia; Sport sponsorship; Counter-advertising; Intervention; Young adults; EDNP; Foods (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1016/j.socscimed.2020.113415

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