I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily

Karine Charry and Tina Tessitore

Social Science & Medicine, 2021, vol. 269, issue C

Abstract: •Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hence consumption of healthy food.•Influence of Presumed Influence explains the effectiveness of this social nudge.

Keywords: Healthy food; Social nudge; Social media; Social influence; Social value; Followers; Influence of presumed influence; Experiments (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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DOI: 10.1016/j.socscimed.2020.113595

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