Social and charitable impacts of a charity-affiliated sport event: A mixed methods study

Yuhei Inoue, Caroline Heffernan, Taku Yamaguchi and Kevin Filo

Sport Management Review, 2018, vol. 21, issue 2, 202-218

Abstract: In this mixed methods research, the authors examine a unique type of small-scale event – a charity-affiliated sport event – and define and measure its social and charitable impacts as perceived by residents. Findings from interviews (N=37) and surveys (N=459) with residents indicated that the event’s social impacts can be defined by its capacity to develop social capital, enhance collective identity and pride, and promote sport, health, and well-being. Three types of charitable impacts also emerged, including empathy for cause, informational support, and tangible support. Of them, empathy for cause, which addresses a central social issue in the host community, had the strongest association with residents’ perceptions of social impacts. These results provide evidence of a variety of positive impacts that a charity-affiliated sport event has on a community, which can be used to bolster appeals for corporate sponsorship and government support to assist in event delivery.

Keywords: Small-scale sport events; Participant sport; Charity sport event; Asia; Disability sport; Sport for development (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:spomar:v:21:y:2018:i:2:p:202-218

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DOI: 10.1016/j.smr.2017.06.005

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