 Effects of power and individual-level cultural orientation on preferences for volunteer tourismJimmy Wong, Joshua D. Newton and Fiona J. Newton Tourism Management, 2014, vol. 42, issue C, 132-140 Abstract: This study examined whether individual-level cultural orientation and psychological feelings of power interact to influence preference for volunteer or self-indulgent holiday packages. Results from a study involving 466 participants revealed that intentions to purchase a holiday package were greater among those who had been primed to feel powerful, supporting the notion that power increases an individual's tendency to take action. Nevertheless, the holiday packages that powerful participants chose varied as a function of their individual-level cultural orientation. Specifically, when primed to feel powerful, vertical individualists exhibited a distinct preference for a self-indulgent holiday package whereas horizontal collectivists preferred a volunteer holiday package. These findings indicate that preference for volunteer or self-indulgent holidays arises from the confluence of individual-level cultural orientation (which shapes goal meaning) and power (which influences goal pursuit). Keywords: Power; Individual-level cultural orientation; Volunteer tourism (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:42:y:2014:i:c:p:132-140 DOI: 10.1016/j.tourman.2013.11.004 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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