Investigating willingness to pay towards shared e-bikes: A comparison of methods

Hauke Reckermann, Sebastian L. Grüner and Matthias Kowald

Transportation Research Part A: Policy and Practice, 2025, vol. 200, issue C

Abstract: Bike-sharing systems (BSSs) are essential for mitigating carbon emissions associated with individual transportation and for enhancing spatial and mobility efficiency. Nonetheless, the full potential of BSSs remains untapped. The introduction of new services, such as rental e-bikes, presents the challenge of establishing optimal pricing strategies that balance revenue generation and market penetration. Different measurement approaches to find optimal prices exist. Our research addresses the willingness to pay (WTP) towards shared e-bikes among users and non-users of BSSs in order to address user and non-users of BSSs. Furthermore, two separate measurement approaches are utilized for the purpose of a methodological comparison.

Keywords: Pricing; e-Bike-sharing; Discrete choice experiment; van Westendorp; Willingness to pay (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1016/j.tra.2025.104592

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