Impacts of the choice habits of port users on the effects and efficiencies of port investment

Cheng Jiannan, Lian Feng and Yang Zhongzhen

Transport Policy, 2020, vol. 99, issue C, 203-214

Abstract: To optimize the investment scheme of a port in a multiport region, it is necessary to analyze users' port choice habits and the feedback relationship between users' use experience and their port choice behaviors. This paper proposes a method to analyze the process of dynamic change in users' port choices after a specific port invests to enhance its competitiveness; the paper then establishes an analytical model to measure the evolution of port market share. The case study shows that users cannot fully perceive a utility increment at a port when their loyalties are at a lower level, but their loyalty may increase as they experience satisfaction with the port's services, and ultimately, they will fully perceive the objective utility of the port. This means that users' perceived subjective utility lags behind the port's objective utility; thus, a small and undeveloped port should not invest to its maximum capacity when users' loyalties are low but should reduce the port tariff so that users experience the improved service and then invest step by step to effectively give full play to the investment.

Keywords: Port market share; Loyalty; Choice behavior of shippers; Investment strategy (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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DOI: 10.1016/j.tranpol.2020.07.021

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