Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul

Hyoji Choi, Frank Neffke, Donghyeon Yu and Bogang Jun

No 2425, Papers in Evolutionary Economic Geography (PEEG) from Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography

Abstract: This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul’s credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers’ resi- dences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.

Keywords: Resilience; Consumptionbehavior; Relatedness; COVID-19 (search for similar items in EconPapers)
JEL-codes: D12 O18 R12 (search for similar items in EconPapers)
Date: 2024-07, Revised 2024-07
New Economics Papers: this item is included in nep-ure
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http://econ.geo.uu.nl/peeg/peeg2425.pdf Version July 2024 (application/pdf)

Related works:
Working Paper: Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul (2024)
Working Paper: Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul (2024)
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