Perception of competition: A measurement of competition from the perspective of the firm

Ron Kemp and Jurgen Hanemaaijer

No H200406, Scales Research Reports from EIM Business and Policy Research

Abstract: In this report, we study competition from a cognitive psychology, marketing and strategic management perspective and hope to contribute to the notion of competition and competitive processes. In addition, we propose a new method to measure competition that is based on these more psychological insights.

Pages: 62 pages
Date: 2004-11-09
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eim:papers:h200406

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