The Role of Attitude Strength in Marketing Intelligence Use Concerning Customer Satisfaction

M. van Birgelen, K. de Ruyter and M. Wetzels
Additional contact information
M. van Birgelen: Maastricht University, Faculty of Economics and Business Administration,
K. de Ruyter: Maastricht University, Faculty of Economics and Business Administration
M. Wetzels: ECIS, Eindhoven University of Technology

No 01.16, Working Papers from Eindhoven Center for Innovation Studies

Keywords: attitude; marketing; customer satisfaction (search for similar items in EconPapers)
Date: 2001
References: View complete reference list from CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ein:tuecis:0116

Access Statistics for this paper

More papers in Working Papers from Eindhoven Center for Innovation Studies Contact information at EDIRC.
Bibliographic data for series maintained by ().