Perceived risk in product innovation projects: Development of a risk skeleton

J.I.M. Halman, J.A. Keizer and X. Michael Song
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J.I.M. Halman: ECIS, Technical University of Eindhoven
J.A. Keizer: ECIS, Technical University of Eindhoven
X. Michael Song: Michigan State University

No 99.11, Working Papers from Eindhoven Center for Innovation Studies

Keywords: risk perception; risk analysis; product innovation (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:ein:tuecis:9911

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